Marketing and Selling Condos in the GTA: Toronto’s experts discuss the new realities

Register Now! Click here or call 1-800-321-5011 and mention meeting code 8151-0902.

How are condos marketed in Toronto? How has marketing and selling of condos changed to reach specific target audiences and address the changing needs of the marketplace? Where is the marketplace heading and how is Toronto adapting to these market realities?

In today’s highly competitive condominium marketplace, learn from some of Toronto’s most successful and respected real estate experts on how to remain ahead of the curve when bringing a project to market.

Moderator

Peter Freed
President,
Freed Development

Panelists

Les Klein
Principal,
Quadrangle Architects

Lawrence Ayliffe
President and Chief Creative Officer,
L.A. Inc.

Hunter Milbourne
Chairman,
Sotheby’s International Realty

The panel will discuss how the architect interprets the developer’s vision with a marketable design, how a marketing agency positions the project for the appropriate target audience and how the brokerage firm optimizes the design and branding to sell units. The experts will also provide insight into the current and increasingly evolving GTA marketplace.

Agenda

5:30PM – 6:00PM – Registration and Cocktails
6:00PM – 7:00PM – Presentation and Panel Discussion
7:00PM – 7:30PM – Q & A Session

Costs

$20 Young Leaders (ULI Members under 35)
$30 ULI Members
$40 Non Members

Note: Cocktails and Appetizers are included in the registration cost

Early registration closes October 14th

Event sponsor opportunity available. Please call 647-258-0017 for information.

Publications now available!

ULI Toronto offers a number of publications on topics ranging from real estate development to market research to sustainability and more! Please see the publications page, here on the blog, for more information.

To Order

To order publications or obtain a full catalog, please send Alexandra Rybak a note or call (647) 258-0017.

Media coverage of Infrastructure 2008 event

ULI Toronto’s Infrastructure 2008 event gained influential media coverage in several publications including Novae Res Urbis and the Globe and Mail.

NRU noted the initiation of the ULI Toronto Blog, highlighting its usefulness as a communication tool. Click here to read the NRU article.

The Globe referenced pertinent infrastructure issues discussed at the event, including the use of public-private partnerships, in a Report on Business article about the new William R. Bennett Bridge in Kelowna. Click here to read the Globe article.

The Ritz Carleton Hotel and Residences – Emergence of a Luxury Hotel-Condo

The emergence of luxury mixed-use hotel and condominium developments has changed the real estate landscape in Toronto. But what does it take to become a luxury brand in Toronto?

Lead Sponsor | Register Now!

Join ULI Toronto to gain an insider’s perspective about the Ritz-Carlton Hotel and Residences in downtown Toronto. This event provides you an opportunity to hear from:

• Garnet Watchorn, President of Graywood Developments Ltd. on what it takes to become a luxury brand in Toronto;
• Richard Tucker, Director of Construction of Graywood Developments Ltd. who will speak on the complexities of building and optimizing the design of a hotel and condominiums within a single high rise tower; and
• Sol Wassermuhl, Principal, Page + Steele Architects will speak about the emergence of the mixed use form of development and the Ritz-Carlton.

Date & Time
May 28th, 5:30pm – 7:30pm

Location
Gardiner Museum, 111 Queen’s Park

Prices
Members, $30
YLG Members, $20
Non Members, $60

Other Sponsors | Click here to register!

Baker Real Estate	Montana Steele Advertising	The Communications Group	Rom-Tal Mechanical Inc.

Do we need Einstein or Moses?

Both Albert Einstein and Thomas Edison were mentioned during the Infrastructure 2008 presentation, however I couldn’t help but think that Robert Moses is really who we should turn to for inspiration. Robert Moses is the legendary New York Commissioner who built the Triborough Bridge and numerous other highways and bridges, rehabilitated thousands of city parks and pools, established Jones Beach on Long Island, and constructed thousands of affordable apartments, among other things. He is known as New York’s master builder.

How to blog

ULI Toronto has instituted a new tool for members to interact with each other: the ULI Toronto Blog. Click on the ‘continue reading’ link below to find out more.

Transportation as a catalyst for smart growth

How we provide, maintain and finance infrastructure is a key factor that will influence the sustainability of our cities in the future. The Urban Land Institute has identified infrastructure is a top policy priority as well, and we invite you to join ULI Toronto to hear about ULI’s 2008 Infrastructure Report (see the press release for a summary). ULI’s Senior Resident Fellow Robert Dunphy will be in Toronto share the highlights of this new report, prepared by ULI in partnership with Ernst and Young.

Tuesday, May 13th, 5:30pm – 7:30pm
St. Andrew’s Conference Centre

Lead Event Sponsor | Register online now!

The focus of this year’s ULI report will be the importance of infrastructure to a city or country’s economic competitiveness. Globally, the report looks at the infrastructure trends in Western Europe, Asia, and North America, with special attention to the fast growing urban regions in China and the United Arab Emirates. The report also compiles the results of research on 23 metropolitan areas in North America to determine whether their long range plans are capable of accommodating the large population increases expected over the next 30 years.

The event will focus on how transportation infrastructure can be used as a catalyst for “Smart Growth” In Ontario. The program will be of particular interest to participants in both the private and public sectors who are involved in the planning, procurement, construction and financing of intensified development and transportation infrastructure. With special Case study presentations by:

• Meg Davis, VP, West Don Lands Waterfront Toronto
• Kevin Eby, Planning Director, Region of Waterloo

Register now for this special ULI Toronto event.

This is also a unique opportunity to hear directly from David Caplan, Ontario’s Minister of Public Infrastructure Renewal, on how Ontario is addressing transportation infrastructure in the context of the Province’s “Places to Grow” legislation.

Register now for this event!

• Go online, or call 1-800-321-5011 and mention meeting code 8151-0806
• You can also download a printable registration form
• A copy of Global Infrastructure 2008 Report is included in ticket price (see the press release for a summary). The report will be available for download following the event.