Register Now! Click here or call 1-800-321-5011 and mention meeting code 8151-0902.

How are condos marketed in Toronto? How has marketing and selling of condos changed to reach specific target audiences and address the changing needs of the marketplace? Where is the marketplace heading and how is Toronto adapting to these market realities?

In today’s highly competitive condominium marketplace, learn from some of Toronto’s most successful and respected real estate experts on how to remain ahead of the curve when bringing a project to market.

Moderator

Peter Freed
President,
Freed Development

Les Klein
Principal,
Quadrangle Architects

Lawrence Ayliffe
President and Chief Creative Officer,
L.A. Inc.

Hunter Milbourne
Chairman,
Sotheby’s International Realty

The panel will discuss how the architect interprets the developer’s vision with a marketable design, how a marketing agency positions the project for the appropriate target audience and how the brokerage firm optimizes the design and branding to sell units. The experts will also provide insight into the current and increasingly evolving GTA marketplace.

Agenda

5:30PM – 6:00PM – Registration and Cocktails
6:00PM – 7:00PM – Presentation and Panel Discussion
7:00PM – 7:30PM – Q & A Session

Costs

$20 Young Leaders (ULI Members under 35)
$30 ULI Members
$40 Non Members

Note: Cocktails and Appetizers are included in the registration cost

Early registration closes October 14th

Event sponsor opportunity available. Please call 647-258-0017 for information.

ULI Toronto offers a number of publications on topics ranging from real estate development to market research to sustainability and more! Please see the publications page, here on the blog, for more information.

To Order

To order publications or obtain a full catalog, please send Alexandra Rybak a note or call (647) 258-0017.

ULI Toronto’s Infrastructure 2008 event gained influential media coverage in several publications including Novae Res Urbis and the Globe and Mail.

NRU noted the initiation of the ULI Toronto Blog, highlighting its usefulness as a communication tool. Click here to read the NRU article.

The Globe referenced pertinent infrastructure issues discussed at the event, including the use of public-private partnerships, in a Report on Business article about the new William R. Bennett Bridge in Kelowna. Click here to read the Globe article.

The emergence of luxury mixed-use hotel and condominium developments has changed the real estate landscape in Toronto. But what does it take to become a luxury brand in Toronto?

Lead Sponsor | Register Now!

Join ULI Toronto to gain an insider’s perspective about the Ritz-Carlton Hotel and Residences in downtown Toronto. This event provides you an opportunity to hear from:

• Garnet Watchorn, President of Graywood Developments Ltd. on what it takes to become a luxury brand in Toronto;
• Richard Tucker, Director of Construction of Graywood Developments Ltd. who will speak on the complexities of building and optimizing the design of a hotel and condominiums within a single high rise tower; and
• Sol Wassermuhl, Principal, Page + Steele Architects will speak about the emergence of the mixed use form of development and the Ritz-Carlton.

Date & Time
May 28th, 5:30pm – 7:30pm

Location
Gardiner Museum, 111 Queen’s Park

Prices
Members, $30
YLG Members, $20
Non Members, $60

Other Sponsors | Click here to register!

Baker Real Estate	Montana Steele Advertising	The Communications Group	Rom-Tal Mechanical Inc.

Both Albert Einstein and Thomas Edison were mentioned during the Infrastructure 2008 presentation, however I couldn’t help but think that Robert Moses is really who we should turn to for inspiration. Robert Moses is the legendary New York Commissioner who built the Triborough Bridge and numerous other highways and bridges, rehabilitated thousands of city parks and pools, established Jones Beach on Long Island, and constructed thousands of affordable apartments, among other things. He is known as New York’s master builder.

In 1974 Robert Caro famously wrote an extremely detailed biography of Moses including an accounting of both the good and bad elements of his legacy, his political astuteness, and personal life. For decades Robert Moses was much despised for the methods he employed, summarized by an expression he used often: “You cannot make an omelet without breaking eggs”. Last year, however, a retrospective exhibition held by three museums in New York City opened the door to reinterpreting his legacy.

New York’s boroughs amalgamated exactly 100 years before Toronto’s merger. In the ensuing decades New York struggled with similar infrastructure and social issues that the Toronto region is dealing with today: lack of funds to tie the new region together with infrastructure. Political leaders lacked vision, municipal bureaucracy was paralyzed by Tammany Hall, and the state legislature was beholden to upstate interests.

Robert Moses began his career as an idealistic and principled reformer – a model citizen of the progressive era – aiming to professionalize the public service. As he became more experienced he came to understand two things very well: politics and money. He invented ways to get things done by creating self-financed agencies with heavy use of tolls, and using speed and momentum to his advantage. Moses leveraged tolls and other dedicated revenue streams to borrow money, and put shovels in the ground immediately even if all financing was not complete. He knew that once a project started it would be difficult to stop.

In the GTA we are at the point where many lovely, well illustrated plans are on the books. What we lack are agencies and tools that are endowed with financial capacity and use momentum strategically. We typically have agents that expend great energy clawing for general revenues, and constrained by the environmental assessment process. Where projects are underway, such as the West Don Lands, we do see evidence that some of Robert Moses’ tactics have been employed.

ULI Toronto has instituted a new tool for members to interact with each other: the ULI Toronto Blog. Click on the ‘continue reading’ link below to find out more.

What is a blog?

A blog can be described simply as a collection of journal entries, called “posts”, organized in reverse chronological order.

Blog examples

The best way to understand blogs is to look at some established examples. See the section called “Blogroll” in the right sidebar. The blogroll is a list of blogs covering topics likely of interest to ULI members. A good one to look at is Planetizen Interchange.

What you see on the screen

The front page of a blog lists posts by displaying the title, a teaser, and a ‘continue reading’ link. The teaser is typically a one to two paragraph excerpt. Clicking title or ‘read more’ brings you to a page displaying the full post, with a comment box at the bottom.

Commenting

This is the fun part. Blogs facilitate conversation among the post author and commenters. Depending the on the topic and participants, the discussion can meander into related issues. It can also get quite heated!

The Rules

Free, wide ranging, informed debate is a good thing. We probably all seek similar goals to improve our city and urban environment. However please ensure debate focuses on ideas, and avoids personal attacks. It is also not appropriate to use the blog for commercial purposes. Posts and comments on the ULI Toronto Blog will be moderated.

Would you like to contribute by posting?

You are encouraged to participate by contributing a post. To do so please send a note to the admin team by clicking here, and we will set you up with appropriate access and provide further information.

How we provide, maintain and finance infrastructure is a key factor that will influence the sustainability of our cities in the future. The Urban Land Institute has identified infrastructure is a top policy priority as well, and we invite you to join ULI Toronto to hear about ULI’s 2008 Infrastructure Report (see the press release for a summary). ULI’s Senior Resident Fellow Robert Dunphy will be in Toronto share the highlights of this new report, prepared by ULI in partnership with Ernst and Young.

Tuesday, May 13th, 5:30pm – 7:30pm
St. Andrew’s Conference Centre

Lead Event Sponsor | Register online now!

The focus of this year’s ULI report will be the importance of infrastructure to a city or country’s economic competitiveness. Globally, the report looks at the infrastructure trends in Western Europe, Asia, and North America, with special attention to the fast growing urban regions in China and the United Arab Emirates. The report also compiles the results of research on 23 metropolitan areas in North America to determine whether their long range plans are capable of accommodating the large population increases expected over the next 30 years.

The event will focus on how transportation infrastructure can be used as a catalyst for “Smart Growth” In Ontario. The program will be of particular interest to participants in both the private and public sectors who are involved in the planning, procurement, construction and financing of intensified development and transportation infrastructure. With special Case study presentations by:

• Meg Davis, VP, West Don Lands Waterfront Toronto
• Kevin Eby, Planning Director, Region of Waterloo

Register now for this special ULI Toronto event.

This is also a unique opportunity to hear directly from David Caplan, Ontario’s Minister of Public Infrastructure Renewal, on how Ontario is addressing transportation infrastructure in the context of the Province’s “Places to Grow” legislation.

Register now for this event!

• Go online, or call 1-800-321-5011 and mention meeting code 8151-0806
• You can also download a printable registration form
• A copy of Global Infrastructure 2008 Report is included in ticket price (see the press release for a summary). The report will be available for download following the event.